Advertising · Multinational
A website that presents, in a striking way, the case study of an AI that processes bullying messages
Project summary
- Industry
- Advertising
- Company size
- Multinational
- Services
The problem
A multinational advertising agency needed a platform to present the case study of an artificial intelligence. The AI processes bullying messages received by a simulated child profile. The presentation had to be striking, so the case study would catch the attention of anyone visiting the website.
What was agreed
- Prioritized scope
- Development of the case study website, the platform dedicated to presenting it.
What was delivered
A website that gives visitors a striking presentation of the case study.
Who it’s for
The website was built for a multinational advertising agency and is aimed at people who want to learn about the case study.
How it works
The website presents the situation studied, a simulated child profile that receives bullying messages, and the artificial intelligence that processes those messages.
The technology, in plain words
- Next.js: a framework built on React for creating websites and web applications. It was used to develop the case study website.
- TypeScript: a language created by Microsoft that adds types to JavaScript, which helps catch errors in the code before it runs. It was used to develop the website.
- React: a JavaScript library for building interfaces from reusable components. It was also used on the website.
How it went
Assessment
At the start
An initial conversation to understand the client's request and problem.
Discovery Sprint
Before building
The problem was understood and the scope defined.
Development
Between 2019 and 2021
Built in incremental releases throughout the project, not all at the end.
Support and continuous improvement
After going live
The website then moved into support and maintenance.
Technical details
Technologies used in this project
- Next.js
- TypeScript
- React
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